Yermian Beauty is an intensive range of skincare to help fight conditions common in everyday life. This extremely popular range is exclusively sold only in Selfridges at the moment, and of course through us.

Piaffe is a sophisticated collection of beneficial skin care and cosmetics. It is inspired by the elegance of the equestrian world and beauty secrets passed through generations. It is infused with hand picked natural ingredients as well as vitamins and minerals that rejuvenate the skin.

All Piaffe products are designed with a personal touch and a lot of thought all geared toward meeting women.s needs from work to weekend or evening. The result is a line that produces a naturally radiant look while counteracting ageing and protecting skin from the elements

Why 100% pure?

"As much as 60% of tropical skin-care products are absorbed through the skin and into the bloodstream" says Dr. Nancy Lonsdrof, M.D. an lowa-based physician. "They should be consumed with the same prudence that we use to choose our breakfast cereal." - April 2006 issue of Womans Health Magazine. There are many toxic chemicals in cosmetic products that have been clinically proven to cause cancer, tumors, irritation and many different skin disorders. 100% products are truly 100% Pure-no synthetic chemicals, artificial fragrances, harsh detergents or many other unhealthy ingredients. 100% Pure products are made with seaweeds, and fruits, and other natural nutrients.

Why Vegan?

Animal fat has been used in soaps and lotions (pore clogging) for a very long time. Over 90% of every foaming product on the market is made from animal fat. Recently, there has been a huge increase in the amount of animal and even human ingredients in cosmetics. Human and animal peptides, placenta, umbilical, etc. are being used in many cosmetic products. There are concerns of using human ingredients because there have been instances of viral diseases such as HIV being transmitted. There are also concerns of using animal ingredients because there have been instances of transmission of bovine (mad cow) diseases (Please see Ingredients). 100% pure products are all vegan (except when there is honey in the formula, then its vegetarian).

Why not perfumes or fragrances?

Perfumes and fragrances are synthetic chemicals that do not have any medicinal or aroma therapeutic value. 100% Pure products smell delicious because what you smell is real. The wonderful aromas you smell in 100% Pure products are from real fruits, pure essential oils, and pure absolutes. There are never any synthetic fragrances or anything artificial in any 100% Pure product.

Why not thickeners and emulsifiers?

Because those are just cheap fillers. 100% Pure products are never diluted with water, alcohol, thickeners, emulsifiers or any other "fillers". Instead, 100. Pure products are totally concentrated which means they are most effective.

Why are antioxidants so important?

Every moment, we are slowly deteriorating. Free radicals such as the sun, smog, smoke, cigarettes, etc. attack us, causing aging, wrinkles, cancer, etc. ONLY Antioxidants protect us, fighting off the damaging free radicals. Sun block is important because it blocks up to 80% of UV rays but sun block does NOT protect against other free radicals so your skin needs antioxidants for more sun protection and to protect against all the other damaging free radicals.

Why not detergents?

Sulfates and other detergents are very harsh, irritating, stripping, and dehydrating. Sulfates are actually the same detergents in engine greasers, floor cleaners, oven cleaners. To make it gentle enough for the skin, cosmetic companies water down these detergents. Instead of using these irritating detergents, our cleansers from virgin organic coconuts are balanced, mild, and gentle enough for baby skin.

Why Organic?

100% Pure uses as many organic ingredients as possible. Organic ingredients have been grown without the use of chemicals (chemical fertilizers, chemical pesticides, etc.).

Pinklilly photography - Beautiful, original canvases and prints at affordable prices by Gillian Shaw.

A range of exclusive products distributed by ourselves.

Global Goddess Beauty by Shalini Vadhera. Shanlini's makeup and skincare line takes you on a beauty adventure by revealing the great beauty secrets that different countries and cultures have to offer. Exciting and unique ingredients, combined with time-tested techniques from generations around the globe, Global Goddess Beauty brings the entire world to your doorstep.

You can see more about Global Goddess by watching Shalini's Presentation.